AI is the most important shift of our lifetime.
Not as hype. As infrastructure. The companies that will matter in ten years are being rebuilt from scratch around AI right now. Those bolting it onto legacy processes will not survive. I've seen this pattern before — I spent 14 years in frontline tech watching companies either transform or get left behind. AI is the same movie, faster.
The best leaders are students, not experts.
The moment you think you've figured it out, you've stopped growing. The best CEOs I know are relentless learners — curious, humble, willing to look stupid in the room. I built a company, sold it, and I'm still learning every single day. That's not a weakness. That's the edge.
Trust is the only moat that compounds.
Inside a company, it lets teams move fast and make good decisions without permission. Externally, it's the only advantage that cannot be copied. None of it was bought. All of it was earned, one conversation at a time. This is why I walked away from $9M — because trust breaks faster than it builds.
Solve a real pain. Align everything else to it.
Strategy, product, sales, culture — none of it matters if you're not solving a problem someone actually has. I've watched companies drown in complexity because they lost sight of the customer's pain. Stay obsessed with the problem. Everything else is noise.
No politics. No BS.
I have no patience for optics, internal theatre, or decisions made for appearance rather than impact. Making tough decisions doesn't require being an asshole — it requires clarity, conviction, and respect. Those three things together are rare. I optimize for them.
A great team beats a collection of great individuals. Every time.
I will always choose a well-coordinated, high-trust team over a group of brilliant people who can't work together. Culture is the operating system underneath everything. Tiki-taka over individual brilliance — the best teams pass, not dribble.
What really drives me
I'm addicted to problems I don't yet know how to solve.
I find something massive, complex, almost impossible — and I don't stop until I've mastered it. Not just done it. Mastered it. That loop has driven every chapter of my life: coming to Switzerland from Mexico, a masters and PhD at ETH, Beekeeper and the many pivots, the exit with LumApps, and of course... the next thing. It's not about the recognition at the end. It's about knowing I got there and mastering the craft of entrepreneurship.