No shortcuts, no luck. Built from scratch.
From a lab in Zurich to a boardroom and back to the bench. Nothing given, everything earned. Hard work is the only shortcut I know.
2026 — NOW
Back at the bench
Building, in public
No company to run. On purpose. What I have instead is a workshop: twelve agents that run my mornings, two data lakes I own, and a set of systems built for an audience of one — me — because that is the only user who will tell you the truth every single day.
Everything I'm building is on the workbench on the front page, including the parts that broke and the things I didn't know when I started. I'm not looking for something to replace this. I'm looking for what sustains it.
2026 — ACTIVE
Entrepreneur in Residence
ETH Zurich
Back where the engineering started, on the other side of the desk — alongside founders building companies out of ETH.
Twenty-five years after I walked in as a student, it turns out the most useful thing I carry isn't the PhD. It's fourteen years of finding out which ideas survive a customer.
2011 – 2025
Co-Founder & CEO
Beekeeper
Built from a side project into one of Europe's leading enterprise SaaS companies. Scaled from zero to $50M+ ARR and profitable, with 1,500+ customers in 130+ countries. Raised $100M+. Built a team of 250+ across the globe.
Fourteen years of watching companies either transform or get left behind — which is exactly why I recognise the shape of what AI is doing now.
2025 – 2026
Managing Director & CRO
LumApps
Led the full post-merger GTM integration of LumApps and Beekeeper. Unified 650 employees across 8+ regions into a single global organisation, and grew combined ARR by 20%+ in the first year.
2001 – 2009
The scientist
ETH Zurich & Carnegie Mellon
Trained as a Chemical Engineer, graduating top of my generation. PhD in Electrical Engineering at ETH Zurich's Automatic Control Laboratory, specialising in autonomous systems and model predictive control, in collaboration with Carnegie Mellon.
Control theory is still how I think. A system you can't observe is a system you can't steer — that idea shows up in everything on the front page.
2009 – 2011
Early career
BioTech & Accenture
Product Manager at ChromaCon AG, an ETH biotech spinoff, then Accenture — delivering IT strategy for FIFA, SwissLife, UBS and other Fortune 500 clients.
ACTIVE
Board & advisory
Doodle · previously TestingTime
Board member at Doodle. Previously TestingTime, acquired by Norstat. Former board member, Entrepreneurs' Organization Zurich. Supporting AI-native founders scaling from idea to business.
01
AI is the most important shift of our lifetime.
Not as hype. As infrastructure. The companies that will matter in ten years are being rebuilt from scratch around AI right now. The ones bolting it onto legacy processes will not survive. I've seen this pattern before — I spent fourteen years in frontline tech watching companies either transform or get left behind. AI is the same movie, faster.
02
The best leaders are students, not experts.
The moment you think you've figured it out, you've stopped growing. The best CEOs I know are relentless learners — curious, humble, willing to look stupid in the room. I built a company, sold it, and I'm still learning every single day. That's not a weakness. That's the edge.
03
Solve a real pain. Align everything else to it.
Strategy, product, sales, culture — none of it matters if you're not solving a problem someone actually has. I've watched companies drown in complexity because they lost sight of the customer's pain. Stay obsessed with the problem. Everything else is noise.
04
No politics. No BS.
I have no patience for optics, internal theatre, or decisions made for appearance rather than impact. Making tough decisions doesn't require being an asshole — it requires clarity, conviction and respect. Those three together are rare. I optimise for them.
05
A great team beats a collection of great individuals. Every time.
I will always choose a well-coordinated, high-trust team over a group of brilliant people who can't work together. Culture is the operating system underneath everything. Tiki-taka over individual brilliance — the best teams pass, they don't dribble.
06
Trust is the only moat that compounds.
Inside a company it lets teams move fast and make good decisions without permission. Externally it's the only advantage that cannot be copied. None of it was bought. All of it was earned, one conversation at a time.
I'm addicted to problems I don't yet know how to solve.
I find something massive, complex, almost impossible — and I don't stop until I've mastered it. Not just done it. Mastered it. That loop has driven every chapter: coming to Switzerland from Mexico, a masters and a PhD at ETH, Beekeeper and the many pivots, the exit with LumApps, and of course the next thing.
It was never about the recognition at the end. It's about knowing I got there, and mastering the craft — always with an amazing team around me.
CREATE FROM ZERO.
MASTER IT. TAKE IT TO THE LIMIT.
Mexico City → Zurich
Born and raised in Mexico City, moved to Zurich at 19. Half Swiss, half Mexican — I think in systems and feel in stories.
Triathlete · 15 years
Competing against myself for fifteen years. Early mornings, structured training, and a deep appreciation for marginal gains.
Certified first responder
People with resources and capability have an obligation to show up when it matters most.
Kitesurfer & traveller
When the wind is right, I'm kitesurfing. When the world slows down, I travel with my family — months over weekends.
Published author
The Rise of the Frontline Worker — how technology is transforming the 2.7 billion workers who don't sit at a desk.
Control theory, still
ETH Automatic Control Laboratory. Autonomous systems and model predictive control. It never stopped being useful.
“The same discipline that gets you through a fifteen-year training journey is what gets a company through a hard decade. Don't think IF. Think HOW.” — CRIS GROSSMANNWANNA BUILD TOGETHER? →