AI Boot Camp · Executive AI Training

You need to get into
AI. Fast.

And you are also super busy...

I know. I've been there — running a company, sitting on boards, training for races at 5am because that's the only hour nobody owns.

I'll personally train you to get AI-fit and lead from the front. No theory, no slides, no homework. Just you — alone or alongside a small group of peers at your level — and battle-tested ways of winning with AI as a leader.

One day changes everything.

Start your training Next Boot Camp: Zürich, 6 May 2026

Your teams are
training. Are you?

No serious athlete delegates their training to their support team. They show up, they do the work, they build the capacity themselves — then they lead from that position of strength.

AI leadership is no different. You can't direct what you don't understand. You can't challenge what you haven't tried. You can't lead from the sideline.

01
You have no time — and that's exactly the problem Between board calls, P&L reviews, team issues, and the next fire to put out, there is no space to go to the gym, let alone learn AI. You know this. You've been saying "next month" for a year. A Boot Camp gives you the structure your schedule never will.
02
You've been warming up for months You draft the occasional email with ChatGPT. You've used it to polish a LinkedIn post. Maybe you asked it to summarise a report. That feels like progress. It isn't. No elite athlete competes at the highest level on warm-up routines. Neither do you.
03
You're watching from the stands Your team is experimenting with AI daily. You're approving budgets and nodding at demos. That's not leading — that's spectating.
04
Your AI fitness is untested A board member asks you to assess an AI strategy. A competitor moves. An investor asks the hard question. Do you have the fluency to respond — or are you bluffing?
05
You need a trainer, not a lecture You don't need more theory. You need someone who builds a programme around your specific performance gaps and puts you to work. That's what this is.

I've been training for this my whole career.

I'm Cris Grossmann. I've competed as a triathlete for 15 years. I know exactly what separates athletes who plateau from those who keep improving: a trainer who has done the work themselves, builds a programme specific to you, and refuses to let you coast.

I apply that same philosophy to AI. I don't teach from textbooks. I built Beekeeper from zero to $50M ARR, raised $100M, ran the post-merger integration at LumApps. AI changed how I work, how I decide, how I compete — and I can show you exactly how, session by session.

As a board member in various companies and author of The Rise of the Frontline Worker, I sit in your chair. I know what boards need to hear. I know what CEOs need to do. I train you to perform at that level — not to pass a test.

15+
Years competing
$50M
ARR built
PhD
ETH Zurich

ETH Zurich · PhD, Automatic Control

Systems thinking, model predictive control. I see AI the way an engineer sees a performance system.

Beekeeper · Co-Founder & CEO, 14 years

0 → $50M ARR. $300M+ exit. I scaled through every stage AI is disrupting now.

Board Member · Doodle & others

Multiple active board mandates. I sit in your chair, ask the AI questions you'll face, and carry the same governance responsibilities you do.

Triathlete · 15 years competitive

No shortcuts. Marginal gains. Race-day performance built in training. Same philosophy here.

Author · The Rise of the Frontline Worker

I wrote the book on how technology changes the humans who use it. Without AI. Now I live it daily.

Pick your programme.

One full Boot Camp day. Small group of peers. You arrive as a spectator and leave as someone who has done the work — with a personal AI toolkit running, a 90-day plan in hand, and the muscle memory of having built something yourself.

  • Duration08:30 — 17:30
  • Group sizeMax 10 — CEOs & VR only
  • LocationZürich, Zug, Basel
  • LanguageDeutsch / English
08:30 – 09:15
Your AI Fitness Assessment

Where are you today? Honest baseline — tools you've tried, decisions you can't make, gaps you can feel but not name.

Foundation
09:15 – 10:15
Core Training — The Executive Toolkit

The 5 AI tools every leader should use daily. Live build. You leave this block with them running on your device.

Hands-on
10:15 – 10:30
Recovery

Coffee. Peer conversation. Questions surface here — good ones.

Break
10:30 – 12:30
Personalised Drills — Your Use Cases

Map AI to your actual decisions and workflows. Not generic. Your company, your sector, your specific performance gaps.

Hands-on
12:30 – 13:30
Working Lunch

Peer exchange. Open Q&A. Unfiltered — this is where the real conversations happen.

Peer exchange
13:30 – 15:00
Competitive Training — AI for Strategy

How your competitors are using AI. How to evaluate vendor claims. How to set the AI agenda on your board.

Strategy
15:00 – 16:30
Race Simulation — Build Your First Workflow

You design, build, and test one real AI workflow. Something you use on Monday. Not a demo you watched.

Hands-on
16:30 – 17:30
Your 90-Day Training Plan

Concrete actions, tools, milestones. Accountability commitments. Built around your life and your organisation.

Race plan

Four hours. Zero warmup. Straight into the work. The Half Day Boot Camp is designed for executives who can't clear a full day but refuse to keep spectating. You leave with a working toolkit and a 90-day training plan — in half the time.

  • Duration08:30 — 12:30
  • Group sizeMax 8 — CEOs & VR only
  • LocationZürich, Zug, Basel
  • LanguageDeutsch / English
08:30 – 09:15
AI Fitness Baseline

Where you are today vs. where you need to be. Honest, fast, specific to your role.

Foundation
09:15 – 10:15
Core Training — Executive Toolkit

5 tools, live build, running on your device before the coffee break.

Hands-on
10:15 – 10:30
Recovery

Coffee. Questions.

Break
10:30 – 11:30
Personalised Drills

Your decisions. Your workflows. Your sector. Not a generic AI tour.

Hands-on
11:30 – 12:30
Governance + 90-Day Plan

EU AI Act obligations, what to ask your team, your personal training plan for the next 90 days.

Race plan

No group. No fixed date. No full day blocked. The Personal AI Training Sessions are 1:1, online or in person, built entirely around your schedule and your specific role. 4–8 sessions of 60–90 minutes — the same rigour as the Boot Camp, at the pace your calendar allows.

  • Format1:1 · Online or in person
  • Sessions4–8 × 60–90 min
  • SchedulingYour calendar — all sessions booked upfront
  • ContentFully personalised to your role
  • InvestmentBy conversation
Session 1
AI Fitness Assessment

Where you are today. Your tools, your decisions, your gaps. Honest baseline — specific to your company and sector.

Foundation
Sessions 2–3
Core Training — Your Personal Toolkit

The tools and workflows that matter for your specific role. Built live. In use before the next session.

Hands-on
Sessions 4–5
Personalised Drills — Your Use Cases

Map AI directly to your highest-leverage decisions. Strategy, communication, competitive intelligence — specific to you.

Hands-on
Sessions 6–7
Race Simulation — Build Your Workflows

One real AI process per session. You design it, test it, use it. Cumulative — each session builds on the last.

Hands-on
Final Session
Your Ongoing Training Plan

Where you go from here. Tools, habits, 90-day targets. Optional: move to monthly retainer for continued coaching.

Race plan

What you can do
after training.

01

Use AI daily — from Monday morning

5 tools set up, running, and part of your workflow before you leave. Not homework. Done in the session.

02

Know your performance gaps — and how to close them

A precise map of where AI creates leverage in your specific role. Not a generic framework. Your decisions, your workflows.

03

Perform in the boardroom

Challenge vendor claims. Direct your CTO. Set the AI agenda. Ask the questions that signal you've done the work — because you have.

04

Race with a plan

A 90-day training plan built in the session. Specific targets, tools, habits. The same rigour you'd expect from a serious athletic programme.

05

Train with peers at your level

10 people maximum. All CEOs or board members. The peer group trains you as much as the programme does — and the connections last.

06

Own a workflow you built yourself

Not a demo you watched someone else run. A real AI process you designed, tested, and know works — because you built it in the room.

AI fitness is now a legal obligation.

Since 2 February 2025, every company deploying AI tools is legally required to ensure their leadership has sufficient AI literacy. The law calls it "AI literacy." In training terms: your executives need to be fit, not just informed.

Attending the AI Boot Camp gives you a documented training record and a certificate. Your legal team gets what they need. Your board sees you're ahead of the curve.

EU AI Act · Article 4 · AI Literacy

"Providers and deployers shall take measures to ensure, to their best extent, a sufficient level of AI literacy of their staff and other persons dealing with the operation and use of AI systems on their behalf."

— EU Regulation 2024/1689 · In force: 2 February 2025

Train your leadership team.
One invoice. One Boot Camp. Compliant.

Enquire about a private Boot Camp →

Personal Duty of Care

As CEO or VR-Mitglied, you carry personal accountability. "My CTO handles it" doesn't satisfy Article 4 at leadership level.

Compliance Training Budget

The Boot Camp qualifies as regulatory compliance training — not personal development. Company expense, not personal.

Swiss DSG Alignment

The training covers what AI systems can and cannot do with personal data under Swiss law — a governance essential for every board.

The Window Is Now

Enforcement escalates through 2026–2027. Companies training their leadership now are ahead. Those who wait will react under pressure.

Three ways to
train.

Half Day Boot Camp

Four hours.
Zero warmup.

  • 4-hour focused session (08:30–12:30)
  • Max 8 participants — CEOs & board members only
  • AI fitness baseline + executive toolkit
  • Personalised use-case drills
  • 90-day training plan
Reserve your spot
Fully personalised · 1:1

Executive AI Training · 1:1

Your pace.
Your calendar.

  • 1:1 online or in person · 60–90 min per session
  • 4–8 sessions booked upfront
  • 100% tailored to your role and sector
  • Personalised use cases and workflows
  • Optional monthly retainer follow-on
Get in touch

Pick your race date.

Wednesday, 6 May 2026 AI Boot Camp · Full Day Zürich 4 spots left
Friday, 29 May 2026 Half Day Boot Camp Zug 6 spots left
Thursday, 18 June 2026 AI Boot Camp · Full Day Basel Enrolling
Friday, 3 July 2026 AI Boot Camp · Full Day Zürich Enrolling
Reserve your spot →

Want a private training camp for your team? Let's talk.

Let's get you
trained.

Pick a date, choose your format, and send your message. I'll confirm your spot within 24 hours.

Location Zürich · Zug · Basel

No more
warming up.

Your competitors are training. Your teams are training. The question isn't whether AI matters — it's whether you're fit enough to lead it. One day changes that.